Many of us Sitewirians are getting pumped for the return of SEMPO AZ this year. Our love for creating comprehensive strategies for our clients makes this one especially intriguing as it addresses the intersection of search, social media and public relations.
Lee Odden from TopRank Online Marketing will present on the intersection of Search, Social Media and Public Relations including both challenges and solutions for companies seeking to take advantage of the social web. Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness. Attendees will learn:
1. Fundamentals of search optimized media relations through Push & Pull PR
2. Framework for building a SEO friendly social media marketing program
Jeff Jordan of Omniture will be talking about Social Media, how you should be using the different channels to drive buyers, viewers, leads, etc., and how to measure success.
Register now or read a little bit more about the event and its speakers: SEMPO AZ
See you on June 24th from 6-8 @ SkySong!
