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Shannon Johnson

Should Your Business Consider Location-based Marketing?

by Shannon Johnson June 23, 2010

Geo-location marketing has been picking up speed. If it’s not something you’ve already heard about, it will be soon. If you’ve heard of it, you’ve likely heard of Foursquare or Gowalla, or you know that Starbucks is “doing it.” Here’s the scoop: Maybe your business should be too. The Purpose of Geo-Location Marketing The purpose [...]

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Yippee for Restaurants! Yelp and OpenTable Combine Forces

by Shannon Johnson June 4, 2010

Yesterday Yelp announced on its blog that OpenTable is now integrated. So after reading that The Capital Grille’s “Bone-In Kona Crusted Dry Aged Sirloin with Caramelized Shallot Butter” was “Freakin’ AMAZING,” you can immediately schedule a reservation for 7:00 PM tonight using OpenTable–without having to leave the Yelp site. The integration is pretty darn seamless. [...]

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4 Recent Google Search & Paid Advertising Developments and How They Could Help Your Business

by Shannon Johnson March 29, 2010

Last week Google announced that it had made several refinements to its search algorithm. Some of them are outlined below along with additional search and paid search developments that could help your business get discovered and get paid. In Search Refinements for Local Searches Google is testing local search refinements in some 200 U.S. cities, [...]

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Philanthropic Revolution: Helping Haiti With (the Mobile Phone in) Your Own Two Hands

by Shannon Johnson February 5, 2010

When the Indian Ocean tsunami struck in 2004, people donated by writing checks or charging their credit cards. In 2005 when Hurricane Katrina destroyed New Orleans, people primarily donated by writing checks or charging their credit cards. When the 7.0-magnitute Haitian earthquake occurred on January 12, 2010, Mobile Accord’s mGive platform was processing more than [...]

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