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Travis Unwin

Are Google+ Pages for Business Right for Your Brand?

by Travis Unwin November 9, 2011

Google+ Pages present a new opportunity for brands to be represented and interact with their audience in social media. For brands with a social presence — or who would like one — Sitewire strongly recommends Google+ Pages as a next step in improving visibility online. Do I need a Google+ Page if I already have [...]

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Early evaluation of the marketing impact of Google+

by Travis Unwin June 30, 2011

Two days ago, the buzz on the internet was all about Google+. (No, not Google +1. Drop the numeral and remove a space. How’s that for clarity of branding?) A handful of techno-nerds had their hands on it for a while, telling us that Google was finally making a solid push for the social space. [...]

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ICANN Releasing New Generic Top Level Domains

by Travis Unwin June 20, 2011

After years of deliberation and discussion, ICANN, The Internet Corporation for Assigned Names and Numbers, voted to launch an initiative that will effectively allow for an unlimited number of Top Level Domains, or TLDs. As of right now, 22 TLDs exist — with .com, .net and .org the most recognizable — as well as nearly [...]

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Avoid Black-Hat Like The Black Plague: Ask Questions

by Travis Unwin February 18, 2011

By now, you’ve heard the story about how retailing giant JC Penny got caught up in the perils of “link building.” Google is applying little “negative feedback” (my term) which will likely prove more costly than the fees they paid to the black-hat-wearing SEO firm that did the deed. Several SEO pundits, including Search Engine [...]

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Innovative or annoying? Ad units may impact your brand

by Travis Unwin September 15, 2010

Advertisers are constantly looking for new ways to get their message in front of consumers. Publishers respond to that need by creating innovative ad units designed to capture and keep consumer attention. And sometimes, it all goes horribly wrong. Take the new PageGrabber™ unit by Undertone Networks. This new “takeover” ad unit is inescapable. It [...]

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Search Marketing: Evaluating The Experts

by Travis Unwin September 1, 2010

You admit it. Figuring out the intricacies of how your business shows up in search results is hard. Your business is your business, and your business is not the business of search engines. You’ve come to terms with this, and you understand that you need to write a check to someone who is in the [...]

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