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Travis Unwin

Search Marketing: Evaluating The Experts

by Travis Unwin September 1, 2010

You admit it. Figuring out the intricacies of how your business shows up in search results is hard. Your business is your business, and your business is not the business of search engines. You’ve come to terms with this, and you understand that you need to write a check to someone who is in the [...]

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Is This The End of Search As We Know It?

by Travis Unwin July 2, 2010

Picture a world without search engines. Hard to do, isn’t it? But the existence of the modern search engine is barely a decade old. The changes from then to now have been enormous, and there are no signs to indicate that pace slowing down anytime in the near future. Yet advertisers and their agencies are [...]

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Google’s Latest Change Impacts Long Tail Searches & Product Detail Pages

by Travis Unwin June 16, 2010

Never underestimate Google’s ability to muck up your business plans. But hey, it’s all for the good of the searcher, right? Probably. But how will that impact you, the business, trying to sell stuff to the searcher? Last month, Google made a major revision to their algorithm that we’re all calling the “Mayday” update. It’s [...]

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Google on a Caffeine Binge

by Travis Unwin June 9, 2010

I’m surprised Google didn’t change its logo today, changing out the double-o to bloodshot eyes. Because it’s  been up all night on a huge Caffeine high. Caffeine is the much-touted change to Google’s indexing process. And here it is in a nutshell: Google does everything it used to do, only faster. Will users see results [...]

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Social Search: Leveling the Playing Field

by Travis Unwin May 28, 2010

The blending of social and search has happened. Often called real-time search, it presents both opportunities and challenges to marketers. Success won’t be found in traditional search engine marketing or search engine optimization efforts. To participate in social search, marketers are going to have to embrace social. Artifacts of social search take many forms. Search [...]

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Google Steps Up Their Support of Location-Specific Content

by Travis Unwin March 3, 2010

Google knows where you are. Google can find you. And Google is coming to get you! OK, that last part is speculation on my part, and not very good speculation at that. But the first two parts are quite true, and have been for some time. Users have been adding location-specific terms to their queries [...]

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