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Click the Vid: YouTube PPC Overlay Ads

by admin August 7, 2009

YouTube has now given organizations the ability to add a PPC overlay on top of their YouTube videos. This is an excellent method to drive traffic to your landing page or Web site via the videos. Previously, this would have been accomplished by having a link contained within the ‘more info’ section. How do I [...]

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The Benefits of Social Network Advertising

by admin August 4, 2009

When I was consulting for BOOMj.com, one of the biggest attractions for investors was the reality of their ROI based on a very cutting edge model. That model was social network advertising via a baby boomer networking site (baby boomers tend to spend much more than any other demographic). Social network advertising is one of [...]

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Bing pulling all the stops – Jumps into Conversation Social Marketing

by admin July 21, 2009

Bing is looking for user feedback on its new search engine. They want to consider consumers’ opinions on what makes a great search engine. The driving force behind this move is likely a desire to lure more people over from Google. Overall the response to Bing has been relatively positive. However after Bing passed Yahoo [...]

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How To Keep Up With All Of Google’s Updates

by admin July 16, 2009

If you’re like me, you not only follow friends and co-workers on Twitter, but also official Twitter accounts from companies and businesses, too.   In case you’re interested in a few more exciting Twitter accounts, here are 45 different official accounts from Google. Google has over 45 official Twitter accounts. You don’t need to follow all, [...]

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Top 7 Applications for LinkedIn

by admin July 14, 2009

If you are like me, you use your LinkedIn profile much like a resume and for professional networking. After my post on the top 5 Facebook applications for business professionals I noted how often I’ve logged into LinkedIn and thought it would be cool to put some add ons in my profile. LinkedIn has recently [...]

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Why Now Is the Best Time for Social Media Marketing

by admin July 9, 2009

I used to think I was cool because I knew what Twitter and Facebook were. I talked about it with my mom, dad and their friends. They laughed in amazement at my deep wealth of technological knowledge of the Internet. I felt like a god among men; or at least a huge nerd! Later, I [...]

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