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Andrea Beltran

Your Friends Like This Blog Post: Facebook Ad Metrics & Social Impressions

by Andrea Beltran October 14, 2010

You’ve seen the ads on Facebook promoting a page and you’ve seen the prompt at the bottom of the ad asking you to “Like” it.  By now, you’ve most likely seen the sentence at the bottom of the ad stating that X number of your friends also like the page.  This is Facebook’s way of [...]

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10 Ways to Encourage Users to Engage Your YouTube Ad.

by Andrea Beltran June 25, 2010

Google’s AdWords integration with YouTube (2nd largest search engine) allows users to conveniently promote their most engaging videos.  To start, you will need a YouTube account, AdWords account, a relevant video and a daily budget.  Similar to a typical AdWords campaign, the management set up consists of a campaign, ad group, keywords and video ad.  [...]

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Friends Don’t Let Friends Ignore Facebook

by Andrea Beltran March 10, 2010

Are you promoting a product or service? Have you produced a marketing plan for it? Then you must have already identified your target audience … right? Once you know who your target is, you’ll need the right tools to get their attention. There are countless platforms and networks that can target users by location, demographics, [...]

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