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Andrew Freeman

Is Your Trademark Protected By Google?

by Andrew Freeman June 30, 2010

If these new PPC tests are anything to go by, then the answer could be a resounding no.  Recently, Google has been experimenting with showing ads that are related to your brand/trademark even though the searcher may not even have bid on your name. (Thanks for the heads up, Marketing Pilgrim.) For example, if we search [...]

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Google Local Listings Now Incorporate Mobile Coupons

by Andrew Freeman January 18, 2010

Have you ever gone to a restaurant or shop and tried to redeem a coupon only to find that you cannot find that little piece of paper? Have you ever tried to print a coupon from the internet but you have run out of ink? Both things have happened to me and I can tell, [...]

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Yahoo! Combines Display Advertising and PPC Search

by Andrew Freeman November 18, 2009

Yahoo has recently widened the Beta phase of its “Rich Ads In Search” (RAIS), Pay Per Click offering program. Previously, RAIS, which allows advertisers to place images, videos, links and forms directly into their PPC ads, had been available on a very limited CPM basis. But now it has been widened in order to increase [...]

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Google Launches Local Extensions

by Andrew Freeman August 19, 2009

Recently, Google has announced the launch of Google Local Extensions to their Pay Per Click (PPC) arsenal. Many companies are wondering what this is and how it will affect their industry. Google Local Extensions allows Sitewire to dynamically add business addresses to our clients PPC campaigns. This feature is gradually being rolled out across advertisers, [...]

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Google’s Search Suggestion Tool

by Andrew Freeman July 23, 2009

Have you seen a reduction in branded clicks to your Web site recently from Google, and an increase in branded organic traffic? If so, the Google Search Suggestion feature could be the reason for this change. As of mid-May, searchers have now been given the ability to click straight through to a URL if Google [...]

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Since When Are Dinosaurs Relevant?

by Andrew Freeman July 22, 2009

How long has it been since you have had a look at your search query reports in Google? A week?  A month?  Several months? However long it’s been, I don’t believe there is such a thing as too often. Within the last week, one of our clients has had a sudden frenzy of weird searches [...]

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