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Anthony Mills

Google: Balancing Risk, Reward, Reputation & Revenue

by Anthony Mills August 30, 2010

As the saying goes, “with great power comes great responsibility.”  Unfortunately for Google, smaller competitors are less concerned with responsibility of privacy control and more concerned with power ad relevance.  Because of this, the search giant has fallen behind the times and is sacrificing a good deal of revenue because of it. In a recently leaked seven-page [...]

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Predicting Search Popularity

by Anthony Mills February 8, 2010

Search volume is one of the most important metrics when analyzing organic and PPC data; however it is one of the least accurately recorded statistics. Google Insight and Google Trends can help search marketers plan in advance of search volume spikes in order to optimize the number of visits and conversions to clients’ sites.

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PPC Keyword Analysis – Wall Street Style

by Anthony Mills June 11, 2009

There is so much wasteful spending when it comes to advertising. Companies should think of keywords as an investment and optimization efforts as money management. Agencies are the trusted financial advisors that who manage those investments and ensure that they yield the highest return. The Efficient Frontier Model of Keyword Management When I was an [...]

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