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Chris Corak

Google’s Search Plus Your World: What is it?

by Chris Corak January 14, 2012

Google’s search results are undergoing one of their most radical transformations ever, as a new “Search Plus Your World” format began rolling out on January 10th. It finds both content that’s been shared with you privately, along with matches from the public web, all mixed into a single set of listings. When logged in to Google.com, [...]

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Is Google +1 The New “Like” Button?

by Chris Corak April 14, 2011

Google is making significant effort in 2011 to blend social elements into its standard search results. In February, Google launched an update to further integrate Twitter, Flickr and Quora information within its standard search results. Only one month later, nearly a year after Facebook’s launch of the “Like” button, Google announced its rival, the “+1” [...]

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Yahoo! Search Direct Competing With Google Instant

by Chris Corak April 12, 2011

Yahoo! recently rolled out its rival to Google Instant, called Yahoo! Search Direct. Similar to Google Instant, Search Direct provides “Answers” to a user’s query as the user types. Yahoo! claims its new feature is faster and produces more relevant results than Google Instant. Yahoo! claims Search Direct supports 15 different categories at this time, [...]

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Google Introduces New AdWords Location Ad Extensions for Mobile Devices

by Chris Corak August 5, 2010

Google has worked very aggressively to add value and relevance to its standard text-based advertisements. While text-based ads are highly useful and appropriate in most circumstances, sometimes videos, pictures of products, seller reviews or maps may be more appropriate. This depends on the user’s search, where the user is searching from and what device the [...]

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Google Launches “Broad Match Modifier,” A New Option in Match Types

by Chris Corak July 15, 2010

In May Google introduced a new match type option within AdWords called “Broad Match Modifiers.” The initial launch of this feature was only available to advertisers within the UK and Canada. Google deemed the beta a success and announced yesterday that Modified Broad Match has been rolled out globally in most languages. What It Is [...]

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Google Thinks Fast (& Relevant) Is Best

by Chris Corak April 13, 2010

On Friday of last week, Google released a post expressing the increased significance of “speed” within its algorithm. It is not new that Google (and other search engines) takes site speed into consideration when trying to assign ranking order for a particular query.  Discussion of the subject has recently bubbled up with mentions from Matt [...]

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