Posts by author:

Danny Stansfield

If You Haven’t Already, Make Sure to Add a KML Sitemap

by Danny Stansfield June 8, 2010

KML sitemaps, which stands for Keyhole Markup Language, associates latitude and longitude to a website as well as more geo-specific information for applications like Google Earth, Flickr and Google Maps. The image below is a proposed plan for the 2012 olympics in Vancouver, using KML sitemaps and a KMZ image for where Olympic venues could go [...]

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Always a Way to Cash in On Something New

by Danny Stansfield March 31, 2010

I was recently approached by someone who had something to sell to help improve Google Map rankings.  Always interested in learning new techniques,  I listened to what he had to say: “As we all know by now, reviews are a major component of getting good rankings in Google Maps.” “True,” I said. “So how do [...]

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New Addition To Google's Local Business Center Highlights Competition

by Danny Stansfield February 22, 2010

A little over two weeks ago Google launched a new addition to the Local Business Center. As one who has followed the Local Business Center progress from the start, I am always curious to see what Google has planned for this awesome platform. The new addition, plainly stated, is disappointing. After the reviews section on [...]

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Using Local Media to Grow Local Presence-For Free

by Danny Stansfield January 11, 2010

Newspapers are dying.  As print media loses ground in the digital age, the online components of that media continue to grow.   And in the growth of the online newspaper lies an opportunity for local businesses to advertise and brand their image for barely any cost. The larger newspaper companies like Gannett and Freedom Communications have [...]

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How to Use eBay to Get Local Google Search Listings: Part 1, The Test

by Danny Stansfield November 13, 2009

There’s a relatively unknown marketing advantage to using eBay that, to my knowledge, is underutilized by most businesses – and that advantage is free Google listings. Pay-Per-Click marketing and Search Engine Optimization can be expensive, time consuming, and frustrating, not only for small businesses, but for any business. It can be costly to try to [...]

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