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Greg Chapman

Applying Traditional Data Mining Techniques to Social Media Strategy

by Greg Chapman February 24, 2010

There is a small but growing number of bloggers, Tweeps, and other social media professionals who are beginning to discuss traditional database marketing and mining techniques as an important part of social media strategy. I’m one of them, and I think this group is right on. Data mining – the extraction of information, often unseen [...]

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Measuring the Effectiveness of Social Media Marketing Across Multiple Channels

by Greg Chapman January 27, 2010

It’s amazing to me that with all of the Social Media expertise available to us, clients, business partners, and industry professionals alike are still having great difficulty measuring the true effectiveness of social media marketing efforts and investments on their business. I spoke about this very topic at the Social Media Arizona conference on Monday. [...]

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Why Mobile Must Be a Part of Your Interactive Strategy

by Greg Chapman October 16, 2009

The numbers are staggering. According to CTIA – The Wireless Association, there are 4.1 billion text messages sent every day over wireless devices. There were 740 billion text messages sent during the first half of 2009 – a 92% increase over the 385 billion messages sent during the first half of 2008. This includes more [...]

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Save the Boreal Forest. Use Mobile and Augmented Reality to Provide Copy In Print Media

by Greg Chapman September 1, 2009

Catalogs use somewhere around 2 ½ to 3 million tons of paper annually. Catalogs have historically been one of the reasons why the U.S., with about 5% of the world’s population uses about 30% of the world’s paper production.  OK…dumb, obvious comment #1 – producing paper kills trees. And killing trees causes all sorts of [...]

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Goodbye Endcap Display, Hello Augmented Reality

by Greg Chapman August 11, 2009

There’s so much out there now about Augmented Reality. The early adopters (and bloggers) are starting to talk about all of the cool apps and you can find any number of video posts that display the technology. Once you get past the glamour part, however, it becomes a little more difficult to figure out how [...]

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