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Jeff Moriarty

What every business wants for Halloween… a big bucket of eyeballs!

by Jeff Moriarty October 28, 2010

I used to do a big production for Halloween at our house, complete with fog machine, creepy music, hanging skeletons, and scary creatures. We would mix in figures and people in costumes to keep kids guessing who was real until we would jump and scare them.  Groups of kids would hover out on the sidewalk [...]

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More Than Privacy – Think Before You Tweet

by Jeff Moriarty May 24, 2010

Image via Wikipedia There’s been much ado lately about Facebook Privacy, but that’s a discussion of what could (or should) be done with information you’ve willingly handed over to a company or website. Behind this is a more fundamental topic – what should you be putting online in the first place? At the South By [...]

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Domino's reinvented themselves… how would you?

by Jeff Moriarty February 26, 2010

Recently Domino’s Pizza went through a very public campaign where they admitted their pizza wasn’t very good, and recreated it from bottom to topping. They posted very interesting and blunt excerpts from customers and focus groups that said what many people knew, and then explained what they were going to do about it. Talking about [...]

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Your Chocolate Is In My Peanut Butter! Search and Social collide!

by Jeff Moriarty February 1, 2010

As a deeply addicted internet denizen, I’ve always known that search engine visibility was important. It wasn’t until I started working at Sitewire that I realized how radically the landscape is changing, and how many companies are going to get left in the dust. I spoke a few members of Sitewire’s search brain trust (Chris, [...]

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Baby Got Follow-back?

by Jeff Moriarty January 4, 2010

When someone follows you on Twitter, should you follow them back?  For individuals the answer can vary wildly depending on the person, but my advice boils down to “follow people back you would be interested in hearing from in private.” You’re giving them the ability to DM you – a more personal form of contact [...]

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Testing Google Wave

by Jeff Moriarty October 15, 2009

Earlier this week Sitewire participated in agencyside’s BOLO Conference, and used Google Wave to document the event.  It was an interesting experiment, and showed both the potential and limitations of Wave Wave is a new offering from Google that attempts to change the way people collaborate and communicate online. It merges notes, video, email, and [...]

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