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Kimberly Koehly

Dear Corporate America: RFP Help is Available

by Kimberly Koehly April 21, 2010

I have been the lead Business Development person at my agency for six (6) years.  In those six (6) years, I can tell you how many RFPs (Requests for Proposal) we have won for a net new client – ONE.  As in the number (1).  I wish I could tell you that is as many [...]

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The Cluegy Woogy Budget Dance

by Kimberly Koehly March 15, 2010

A prospective client very recently used the title of this post to describe that “oh so fun” time in the discussion about what the budget for online marketing services is…or in this case (and in the case of many of these discussions) should be. It goes something like this: Client: “We really liked what we [...]

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DIY – Does Not Stand For “Do Interactive Yourself”

by Kimberly Koehly January 22, 2010

It’s tempting to try to do things for yourself. But some tasks are better left up to professionals. In my line of work as Vice President of Business Development, I do a lot of research in order to uncover opportunities for Sitewire. One of the beautiful things about being in a sales role in the [...]

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