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Leslie Jackson

Optimization Without Limits

by Leslie Jackson July 26, 2010

The luster is gone from SEO. The mystique, the veil of secrecy, has long disappeared. In its place are shiny new objects – social, mobile, augmented reality, geo-location.  SEO is the “Woody” to new media’s “Buzz Lightyear.”  As least that is how it is perceived. While it may lack the bells and whistles, SEO remains [...]

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Yahoo! Search Algorithm Change – What You Need To Know

by Leslie Jackson October 26, 2009

Clearly Yahoo! is still “in the game” as an independent search engine. Despite the pending purchase by Bing, the folks over at Yahoo! are continuing to innovate in an attempt to attract a larger share of searches. Late last month they unveiled their new “search experience” with the new Yahoo! Search – which looks a [...]

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Google News – Display URL Policy Change

by Leslie Jackson February 27, 2009

Heavens to Murgatroyd!  Google… Google… Google – always makin’ news. They’re at it again, this time implementing a pretty significant and UNIVERSAL policy change… meaning it will affect ALL advertisers regardless of previous exceptions. Google is requiring, based on user feedback*, that all display URLS in an AdGroup reference the same TLD – top level [...]

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Google to Chicken Little: “The Sky is NOT Falling”

by Leslie Jackson February 13, 2009

February 3, 2009 9:50 am. Announcement:Google’s new Ajax-powered search results breaks search keyword tracking for EVERYONE. Reaction: The sky is falling!  The sky is falling!  This is the END of Third Party Analytics Tools!  No more tracking search referrals! Truth: Hang in there Chicken Little, Google is NOT eliminating the ability for tracking keyword search [...]

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Google SearchWiki – User Reactions and Search Marketing Implications

by Leslie Jackson December 1, 2008

Last week Google announced the roll out of their latest search feature for Google account holders – SearchWiki – with the tag-line “Make Search your Own.” According to Google, SearchWiki is a way for signed in Google users (meaning you must have a Google account) to customize search by re-ranking, deleting, adding, and commenting on [...]

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Farewell Dear Leafy, Farewell.

by Leslie Jackson July 18, 2008

Our hearts are heavy and eyes watery as we dread the impending departure of a loved co-worker and friend. Today is Elif Affan’s last day at Sitewire.  She leaves to further her education and continue on her path of self improvement as an MBA candidate at the prestigious UCLA Anderson School of Management.  I wanted to write this [...]

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