Posts by author:

Shannon Johnson

Welcome to Facebook Deals, Your Next Generation Loyalty Card

by Shannon Johnson November 5, 2010

A few months back, Facebook launched Facebook Places. We talked all about how Places works, what Places means for the location based services industry, and how it benefits marketers and businesses here. This week, Facebook launched Deals to allow businesses to reward customers for “checking in” to their establishments, further positioning Facebook as a leader [...]

Read the full article →

The Social Rundown: Social Media Meltdowns, Twitter Analytics, and Foursquare Enhancements

by Shannon Johnson September 24, 2010

Holy Hacking, Batman! Maybe I should rename this post “The Social Media is Down.” After all, both Twitter and Facebook experienced major technical difficulties this week. First, on Tuesday, @judofyr started a worm, which he reportedly created “just to see if it was possible.” The worm flooded Twitter with auto-launching porn and pranks when someone [...]

Read the full article →

After 11.5 Years, Sitewire Finally Secures Sitewire.com. After 45 Days, Sitewire Creates and Launches New Website

by Shannon Johnson September 21, 2010

Within the cream-colored cubicle maze of our office, there are some incredibly talented people who have made miracles happen in record time. These people have toiled late into the night. These people have sweat profusely (I know – gross, but impressive). These people have redefined “extraordinary.” After eleven and a half years of countless, failed [...]

Read the full article →

Facebook Places: What it is, How it Works, What it Means

by Shannon Johnson August 23, 2010

Something substantial happened in the sphere-o-social-media this past week – Facebook’s rumored geolocation “check-ins” feature finally cropped up. It’s called Facebook Places. But you probably knew that already since it’s likely that you’ve recently seen a story about a friend’s location appear in your News Feed. Or maybe you know of it because Facebook alerted [...]

Read the full article →

A Dynamic Duo: Amazon Gets Social with Facebook Connect

by Shannon Johnson July 28, 2010

Before you buy something, do you get someone else’s opinion? When you go to the mall, do you go with a friend? And after you buy something, do you ask what someone else thinks of your purchase? Chances are, you answered yes to at least one, if not all, of the questions above. Here’s my [...]

Read the full article →

The Ultimate Guide to Understanding Facebook Promotion Guidelines [UPDATED]

by Shannon Johnson July 9, 2010

Since this post was written, Facebook updated their promotion guidelines: 1. Facebook no longer requires their prior written approval to administer a promotion on Facebook. 2. Facebook no longer requires a minimum media spend to support the promotion. This means that you are not required to have a media campaign on Facebook to run a [...]

Read the full article →

← Previous Entries