Posts by author:

Tina Perez

Think Globally, Act Locally

by Tina Perez January 11, 2011

With the recent completion of Coca Cola’s Expedition 206 social media project, I started thinking about how this global brand utilized social media on a huge scale, but at the same time, how regional markets were responsible for their share of the promotion. Many brick and mortar brands have their marketing managed by a corporate [...]

Read the full article →

Retargeting: The Minority Leader

by Tina Perez November 8, 2010

Nielsen recently announced that they’ve been under-reporting web traffic by as much as 22% for years now. Apparently their systems weren’t tracking any visits to websites with URLs that were more than 2,000 characters. This may not seem like a big deal (how many URLs are more than 2,000 characters, right?) but in some cases, [...]

Read the full article →

Grouponing the System

by Tina Perez October 4, 2010

Image via Wikipedia A while back, a client of ours asked us for a quick opinion on Groupon and other coupon-sharing platforms. Our basic response was that while the sites offer great short-term response, business owners need to be aware of the potential “deal hunters” that will make up the large majority of the respondents; [...]

Read the full article →

Check–in to the Fall TV Line Up

by Tina Perez September 7, 2010

We all know the value of having your brick and mortar location listed on Facebook Places and Foursquare. People check-in, they show their friends they are the mayor of your office/restaurant/retail spot, they earn rewards for coming to your business 3 times in one week. It’s a great model to reward loyality and increase adquisition [...]

Read the full article →

¿Qué dijiste? Marketing to Hispanic Audiences – the Right Way

by Tina Perez August 9, 2010

    In 2010, it’s hard to think that there are still companies that aren’t embracing minority cultures into their marketing and sales target audience. The Hispanic audience in particular is growing every year, and thankfully, marketers and advertisers are taking notice. The buying power of this additional market is great, but there has to be [...]

Read the full article →

Yelp and Facebook – 2 Great Flavors We Can Now Enjoy Together!

by Tina Perez April 30, 2010

Recently a client came to us asking for help in integrating their plentiful Yelp reviews with their soon-to-be-public Facebook Page. Sitewire’s technical team was happy to provide some guidance on combining the reviews from their multiple locations into one source and adding a tab to their FB page, but in the interest of saving time [...]

Read the full article →

← Previous Entries