From the category archives:

Local

Think Globally, Act Locally

by Tina Perez January 11, 2011

With the recent completion of Coca Cola’s Expedition 206 social media project, I started thinking about how this global brand utilized social media on a huge scale, but at the same time, how regional markets were responsible for their share of the promotion. Many brick and mortar brands have their marketing managed by a corporate [...]

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Forget Local, the Mobile Future is Personal

by Sean Bartlett December 1, 2010

Location-based services and local deal sites are all the rage these days but the staying power of “local” as a stand-alone service or feature is going to be short lived, especially for mobile users. Much has been made of the stats from Bing and Google that tie local intent to mobile searches, but I contend [...]

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Foursquare and Yelp and Places, Oh My

by Dustin Diehl November 30, 2010

Over the past few weeks we’ve talked a lot about new coupon/deal/discount features that have been rolling out on popular location-based service platforms. Well, apparently, we’re not done. Last week, just in time for Black Friday, there were several announcements and examples that caught my eye: PepsiCo and Vons step it up on Foursquare – [...]

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Facebook Deals are great…but how do you find them?

by Dustin Diehl November 10, 2010

Shannon recently covered just about everything there is to know about Facebook Deals in her recent post. It certainly is a very cool Facebook addition (in fact, I plan on using H&M’s 20% discount after work today), and I think it’s only a matter of time before more brands join. That being said, I also [...]

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The Social Rundown: Facebook Groups, Crime Tweets & the Verizon iPad

by Dustin Diehl October 15, 2010

Welcome to another edition of The Social Rundown, your short and sweet snapshot of recent social media hoopla. Here’s what we got: Facebook Groups have had people buzzing this week. Now you can silo your communications, interacting exclusively with your book club, church group, family…simply create a group, add contacts and start engaging. The possibilities [...]

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Welcome to Customer Service – Digital Style

by Greg Chapman October 6, 2010

There’s a restaurant close by that is a family favorite. It’s one of seven Valley locations, and the restaurant has been a Phoenix tradition for 45 years. My wife and I suggested that we meet up with friends from out of town there Sunday night. We knew it would be something different that they didn’t [...]

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