From the category archives:

Local

Welcome to Customer Service – Digital Style

by Greg Chapman October 6, 2010

There’s a restaurant close by that is a family favorite. It’s one of seven Valley locations, and the restaurant has been a Phoenix tradition for 45 years. My wife and I suggested that we meet up with friends from out of town there Sunday night. We knew it would be something different that they didn’t [...]

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Grouponing the System

by Tina Perez October 4, 2010

Image via Wikipedia A while back, a client of ours asked us for a quick opinion on Groupon and other coupon-sharing platforms. Our basic response was that while the sites offer great short-term response, business owners need to be aware of the potential “deal hunters” that will make up the large majority of the respondents; [...]

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From Acquisition to Advocacy – The “Digital” Customer Lifecycle Funnel

by Greg Chapman September 13, 2010

According to numbers I “mashed-up” myself, taken from Forrester’s 2009 U.S. Interactive Marketing Forecast and an e-Marketer estimate, I pieced together the following estimate of advertising spend in 2011 (approximate, in U.S. billions): Television $70,432 31% Print  $56,256 23% Digital $34,080 15% Newspaper $29,536 13% Out of Home & Other $22,720 10% Radio $18,176 8% [...]

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Facebook Places: What it is, How it Works, What it Means

by Shannon Johnson August 23, 2010

Something substantial happened in the sphere-o-social-media this past week – Facebook’s rumored geolocation “check-ins” feature finally cropped up. It’s called Facebook Places. But you probably knew that already since it’s likely that you’ve recently seen a story about a friend’s location appear in your News Feed. Or maybe you know of it because Facebook alerted [...]

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Google Introduces New AdWords Location Ad Extensions for Mobile Devices

by Chris Corak August 5, 2010

Google has worked very aggressively to add value and relevance to its standard text-based advertisements. While text-based ads are highly useful and appropriate in most circumstances, sometimes videos, pictures of products, seller reviews or maps may be more appropriate. This depends on the user’s search, where the user is searching from and what device the [...]

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Revisiting RFM in the Digital Marketing Environment

by Greg Chapman July 14, 2010

How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]

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