From the category archives:

Measurement and Analytics

Social Media Experiment Results: Link Baiting

by Katie Van Domelen November 25, 2008

It’s been a little over a week since we asked you all to help us with our social media experiment* to help us move Jay’s post on ParentsConnect.com to page 1 of Google Results. And we did it! As promised here is the information we gathered during the experiment. To view the slideshow larger, click [...]

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Social Media Experiment: Link Baiting

by Katie Van Domelen November 18, 2008

We’ve been doing some research on link baiting via social media and we need your help! Jay Feitlinger posted a thread on Parentsconnect.com (currently not our client) asking for advice when his four year old asked him “is Santa real?” Since then he’s gotten 14 answers from the community. A quick search in Google for [...]

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Are your analytics working for you?

by Tina Perez May 6, 2008

This article in ClickZ asks some very good questions about what companies are getting out of their analytics programs. When implementing analytics with our clients, it is sometimes difficult to gather truly impactful data when certain upfront requirements aren’t met. These are the questions that really need to be answered before your analytics program is [...]

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