From the category archives:

Mobile

The Social Rundown: Facebook Groups, Crime Tweets & the Verizon iPad

by Dustin Diehl October 15, 2010

Welcome to another edition of The Social Rundown, your short and sweet snapshot of recent social media hoopla. Here’s what we got: Facebook Groups have had people buzzing this week. Now you can silo your communications, interacting exclusively with your book club, church group, family…simply create a group, add contacts and start engaging. The possibilities [...]

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Welcome to Customer Service – Digital Style

by Greg Chapman October 6, 2010

There’s a restaurant close by that is a family favorite. It’s one of seven Valley locations, and the restaurant has been a Phoenix tradition for 45 years. My wife and I suggested that we meet up with friends from out of town there Sunday night. We knew it would be something different that they didn’t [...]

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Mobile Won’t Reach Potential Until Marketers Get Serious

by Sean Bartlett September 28, 2010

As pleased as I am with the accelerated growth of mobile over the past few years, the industry is still in its infancy and will continue to underperform, relative to potential, until major brands and agencies treat mobile with the same respect as other channels. The scenarios outlined below would be absolutely unacceptable if executed [...]

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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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From Acquisition to Advocacy – The “Digital” Customer Lifecycle Funnel

by Greg Chapman September 13, 2010

According to numbers I “mashed-up” myself, taken from Forrester’s 2009 U.S. Interactive Marketing Forecast and an e-Marketer estimate, I pieced together the following estimate of advertising spend in 2011 (approximate, in U.S. billions): Television $70,432 31% Print  $56,256 23% Digital $34,080 15% Newspaper $29,536 13% Out of Home & Other $22,720 10% Radio $18,176 8% [...]

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Check–in to the Fall TV Line Up

by Tina Perez September 7, 2010

We all know the value of having your brick and mortar location listed on Facebook Places and Foursquare. People check-in, they show their friends they are the mayor of your office/restaurant/retail spot, they earn rewards for coming to your business 3 times in one week. It’s a great model to reward loyality and increase adquisition [...]

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