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Avoid Black-Hat Like The Black Plague: Ask Questions

by Travis Unwin February 18, 2011

By now, you’ve heard the story about how retailing giant JC Penny got caught up in the perils of “link building.” Google is applying little “negative feedback” (my term) which will likely prove more costly than the fees they paid to the black-hat-wearing SEO firm that did the deed. Several SEO pundits, including Search Engine [...]

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Foursquare and Yelp and Places, Oh My

by Dustin Diehl November 30, 2010

Over the past few weeks we’ve talked a lot about new coupon/deal/discount features that have been rolling out on popular location-based service platforms. Well, apparently, we’re not done. Last week, just in time for Black Friday, there were several announcements and examples that caught my eye: PepsiCo and Vons step it up on Foursquare – [...]

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Qwiki: Is This The Lazy Man’s Search Engine Or Is It Perfect For TV?

by Andrew Bagley November 22, 2010

Is Qwiki the next generation of web-based TV search?

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Integrated Digital Campaign Success Metrics Are Evolving

by Katie McNally November 17, 2010

With the increase of QR codes, SMS and other interactive calls-to-action we’re seeing increased expectations put on traditional media to perform to digital media standards. Not only are traditional budgets shifting more to digital, but those remaining dollars are starting to be measured in digital terms. Moreover, within the digital space itself, we’re seeing an [...]

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Retargeting: The Minority Leader

by Tina Perez November 8, 2010

Nielsen recently announced that they’ve been under-reporting web traffic by as much as 22% for years now. Apparently their systems weren’t tracking any visits to websites with URLs that were more than 2,000 characters. This may not seem like a big deal (how many URLs are more than 2,000 characters, right?) but in some cases, [...]

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Innovative or annoying? Ad units may impact your brand

by Travis Unwin September 15, 2010

Advertisers are constantly looking for new ways to get their message in front of consumers. Publishers respond to that need by creating innovative ad units designed to capture and keep consumer attention. And sometimes, it all goes horribly wrong. Take the new PageGrabber™ unit by Undertone Networks. This new “takeover” ad unit is inescapable. It [...]

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