From the category archives:

Social

Cross-Promotion: Clever or Never?

by Dustin Diehl January 10, 2012

I’m an admitted Disney fan, so I was naturally psyched to see the upcoming re-release of Beauty and the Beast in 3D. I promptly liked the Beauty and the Beast Facebook page and have enjoyed seeing behind-the-scenes nuggets, pictures and trailers scroll through my News Feed these past few months in preparation for the January [...]

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Are Google+ Pages for Business Right for Your Brand?

by Travis Unwin November 9, 2011

Google+ Pages present a new opportunity for brands to be represented and interact with their audience in social media. For brands with a social presence — or who would like one — Sitewire strongly recommends Google+ Pages as a next step in improving visibility online. Do I need a Google+ Page if I already have [...]

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Early evaluation of the marketing impact of Google+

by Travis Unwin June 30, 2011

Two days ago, the buzz on the internet was all about Google+. (No, not Google +1. Drop the numeral and remove a space. How’s that for clarity of branding?) A handful of techno-nerds had their hands on it for a while, telling us that Google was finally making a solid push for the social space. [...]

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Is Google +1 The New “Like” Button?

by Chris Corak April 14, 2011

Google is making significant effort in 2011 to blend social elements into its standard search results. In February, Google launched an update to further integrate Twitter, Flickr and Quora information within its standard search results. Only one month later, nearly a year after Facebook’s launch of the “Like” button, Google announced its rival, the “+1” [...]

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Think Globally, Act Locally

by Tina Perez January 11, 2011

With the recent completion of Coca Cola’s Expedition 206 social media project, I started thinking about how this global brand utilized social media on a huge scale, but at the same time, how regional markets were responsible for their share of the promotion. Many brick and mortar brands have their marketing managed by a corporate [...]

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Announcing Baby Jesus with Social Media

by Andrew Bagley December 21, 2010

As I anxiously await the birth of my first son (my wife is due on Christmas day… and no, we are not going to name him Baby Jesus) I’m preemptively marveling at the role social media will likely play in his arrival.  There will not be a new star announcing his birth (can’t afford it [...]

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