From the category archives:

Social

Is Organic Search Dead? Dying? Yes. And No.

by Dustin Diehl March 30, 2012

Here at Sitewire we enjoy a good debate, especially when it gives us the chance to show off our smarts and flex our brain muscle. Here’s a little glimpse of one such debate. With Google’s continuous updates, increased emphasis on content strategy and the overall shift in digital media of late, the question of where and [...]

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Facebook Timeline for Brands

by Travis Unwin March 6, 2012

When Facebook announced Timeline for members, it was only a matter of time before brand pages would get the overhaul. This overhaul now has a date, March 30th. Brand Timelines come as Facebook strives to allow people to use the site as a channel to tell their stories, whether it is their life story or [...]

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Cross-Promotion: Clever or Never?

by Dustin Diehl January 10, 2012

I’m an admitted Disney fan, so I was naturally psyched to see the upcoming re-release of Beauty and the Beast in 3D. I promptly liked the Beauty and the Beast Facebook page and have enjoyed seeing behind-the-scenes nuggets, pictures and trailers scroll through my News Feed these past few months in preparation for the January [...]

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Are Google+ Pages for Business Right for Your Brand?

by Travis Unwin November 9, 2011

Google+ Pages present a new opportunity for brands to be represented and interact with their audience in social media. For brands with a social presence — or who would like one — Sitewire strongly recommends Google+ Pages as a next step in improving visibility online. Do I need a Google+ Page if I already have [...]

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Early evaluation of the marketing impact of Google+

by Travis Unwin June 30, 2011

Two days ago, the buzz on the internet was all about Google+. (No, not Google +1. Drop the numeral and remove a space. How’s that for clarity of branding?) A handful of techno-nerds had their hands on it for a while, telling us that Google was finally making a solid push for the social space. [...]

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Is Google +1 The New “Like” Button?

by Chris Corak April 14, 2011

Google is making significant effort in 2011 to blend social elements into its standard search results. In February, Google launched an update to further integrate Twitter, Flickr and Quora information within its standard search results. Only one month later, nearly a year after Facebook’s launch of the “Like” button, Google announced its rival, the “+1” [...]

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