From the category archives:

Social

Think Globally, Act Locally

by Tina Perez January 11, 2011

With the recent completion of Coca Cola’s Expedition 206 social media project, I started thinking about how this global brand utilized social media on a huge scale, but at the same time, how regional markets were responsible for their share of the promotion. Many brick and mortar brands have their marketing managed by a corporate [...]

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Announcing Baby Jesus with Social Media

by Andrew Bagley December 21, 2010

As I anxiously await the birth of my first son (my wife is due on Christmas day… and no, we are not going to name him Baby Jesus) I’m preemptively marveling at the role social media will likely play in his arrival.  There will not be a new star announcing his birth (can’t afford it [...]

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Foursquare and Yelp and Places, Oh My

by Dustin Diehl November 30, 2010

Over the past few weeks we’ve talked a lot about new coupon/deal/discount features that have been rolling out on popular location-based service platforms. Well, apparently, we’re not done. Last week, just in time for Black Friday, there were several announcements and examples that caught my eye: PepsiCo and Vons step it up on Foursquare – [...]

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Facebook Deals are great…but how do you find them?

by Dustin Diehl November 10, 2010

Shannon recently covered just about everything there is to know about Facebook Deals in her recent post. It certainly is a very cool Facebook addition (in fact, I plan on using H&M’s 20% discount after work today), and I think it’s only a matter of time before more brands join. That being said, I also [...]

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Welcome to Facebook Deals, Your Next Generation Loyalty Card

by Shannon Johnson November 5, 2010

A few months back, Facebook launched Facebook Places. We talked all about how Places works, what Places means for the location based services industry, and how it benefits marketers and businesses here. This week, Facebook launched Deals to allow businesses to reward customers for “checking in” to their establishments, further positioning Facebook as a leader [...]

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What every business wants for Halloween… a big bucket of eyeballs!

by Jeff Moriarty October 28, 2010

I used to do a big production for Halloween at our house, complete with fog machine, creepy music, hanging skeletons, and scary creatures. We would mix in figures and people in costumes to keep kids guessing who was real until we would jump and scare them.  Groups of kids would hover out on the sidewalk [...]

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