From the category archives:

Strategy

The Modern Community Director: Julie McCoy on Steroids

by Gene Scholes December 28, 2010

Because of its disruptive nature, the web has caused (forced) the emergence of many new vocations.  I, for one, am happy for the disruption because it has provided me gainful employment for some years.  One such emerging field that is quickly becoming more and more important to both large and small companies is the role [...]

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Pulling Back the Curtain on Content Strategy

by Greg Chapman December 13, 2010

What’s all the hubbub about Content? It’s the king, the queen, the prince. It’s also the enigma – it’s everything, but where does it come from? Content. What is it? Why is it so important? What makes it the king? Why does it need a strategy of its own? As the leader of a full [...]

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8 Requirements for Your Mobile Commerce Initiatives

by Sean Bartlett November 3, 2010

Mobile marketing, in one form or another, makes the headlines dozens of times each day. As more brands enter the fray, it’s becoming increasingly important to deploy programs that cater to sophisticated shoppers – and these shoppers expect an interaction on par with the desktop shopping experience.  For clarity, the following is about mobile commerce, [...]

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What every business wants for Halloween… a big bucket of eyeballs!

by Jeff Moriarty October 28, 2010

I used to do a big production for Halloween at our house, complete with fog machine, creepy music, hanging skeletons, and scary creatures. We would mix in figures and people in costumes to keep kids guessing who was real until we would jump and scare them.  Groups of kids would hover out on the sidewalk [...]

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Getting Your Web Content Ready for the Big Screen

by Andrew Bagley October 25, 2010

Planning for High Definition – and starting back over at ZERO Recently one of our clients had to split their YouTube branded channel into 2 different channels to better serve the 2 very different target audiences that they cater to.  While this was the right long-term play, it’s had some short-term consequences.  Several of the [...]

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Cause Marketing via Social Media

by Katie McNally October 20, 2010

While I have to admit that the combination of pink with some of the football teams’ color schemes this month makes me rather uncomfortable from a fashion perspective, I’m quickly able to put that aside and realize how inspiring it is to see the breadth of support for the cause taking place. Since October is [...]

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