From the category archives:

Strategy

Is Organic Search Dead? Dying? Yes. And No.

by Dustin Diehl March 30, 2012

Here at Sitewire we enjoy a good debate, especially when it gives us the chance to show off our smarts and flex our brain muscle. Here’s a little glimpse of one such debate. With Google’s continuous updates, increased emphasis on content strategy and the overall shift in digital media of late, the question of where and [...]

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Facebook Timeline for Brands

by Travis Unwin March 6, 2012

When Facebook announced Timeline for members, it was only a matter of time before brand pages would get the overhaul. This overhaul now has a date, March 30th. Brand Timelines come as Facebook strives to allow people to use the site as a channel to tell their stories, whether it is their life story or [...]

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The Content Marketing Of Star Wars: The Force Is Strong With This One

by Dustin Diehl February 29, 2012

Deft content marketing is more art than science. And when executed to perfection, it’s a beautifully seamless experience for your customers – and, most likely, a wonderfully profitable experience for your brand. No one exemplifies this kind of content marketing genius better than Lucasfilm, the company behind the wildly successful Star Wars franchise. In particular, [...]

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The Modern Community Director: Julie McCoy on Steroids

by Gene Scholes December 28, 2010

Because of its disruptive nature, the web has caused (forced) the emergence of many new vocations.  I, for one, am happy for the disruption because it has provided me gainful employment for some years.  One such emerging field that is quickly becoming more and more important to both large and small companies is the role [...]

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Pulling Back the Curtain on Content Strategy

by Greg Chapman December 13, 2010

What’s all the hubbub about Content? It’s the king, the queen, the prince. It’s also the enigma – it’s everything, but where does it come from? Content. What is it? Why is it so important? What makes it the king? Why does it need a strategy of its own? As the leader of a full [...]

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8 Requirements for Your Mobile Commerce Initiatives

by Sean Bartlett November 3, 2010

Mobile marketing, in one form or another, makes the headlines dozens of times each day. As more brands enter the fray, it’s becoming increasingly important to deploy programs that cater to sophisticated shoppers – and these shoppers expect an interaction on par with the desktop shopping experience.  For clarity, the following is about mobile commerce, [...]

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