From the category archives:

Strategy

Your Friends Like This Blog Post: Facebook Ad Metrics & Social Impressions

by Andrea Beltran October 14, 2010

You’ve seen the ads on Facebook promoting a page and you’ve seen the prompt at the bottom of the ad asking you to “Like” it.  By now, you’ve most likely seen the sentence at the bottom of the ad stating that X number of your friends also like the page.  This is Facebook’s way of [...]

Read the full article →

How to Reach the Coveted Commercial Zappers

by Andrew Bagley September 27, 2010

Five years ago, 1% of households had a DVR. Today, close to 40% of households have a DVR.  A high percentage of DVR owners have $100K+ household incomes (compared to the national average which hovers around $50K).  That means that the 60% of households that don’t have DVRs, likely represent the lower income brackets of [...]

Read the full article →

The Difference Between Data and Information

by Katie McNally September 20, 2010

I often find the words “data” and “information” get used interchangeably, when to me, they mean very different things. Data is just numbers. With all of the technology, targeting and tracking capabilities around today, there is a wealth of data available.  However, data alone doesn’t drive strategy. What drives strategy is the information ascertained from [...]

Read the full article →

Innovative or annoying? Ad units may impact your brand

by Travis Unwin September 15, 2010

Advertisers are constantly looking for new ways to get their message in front of consumers. Publishers respond to that need by creating innovative ad units designed to capture and keep consumer attention. And sometimes, it all goes horribly wrong. Take the new PageGrabber™ unit by Undertone Networks. This new “takeover” ad unit is inescapable. It [...]

Read the full article →

From Acquisition to Advocacy – The “Digital” Customer Lifecycle Funnel

by Greg Chapman September 13, 2010

According to numbers I “mashed-up” myself, taken from Forrester’s 2009 U.S. Interactive Marketing Forecast and an e-Marketer estimate, I pieced together the following estimate of advertising spend in 2011 (approximate, in U.S. billions): Television $70,432 31% Print  $56,256 23% Digital $34,080 15% Newspaper $29,536 13% Out of Home & Other $22,720 10% Radio $18,176 8% [...]

Read the full article →

¿Qué dijiste? Marketing to Hispanic Audiences – the Right Way

by Tina Perez August 9, 2010

    In 2010, it’s hard to think that there are still companies that aren’t embracing minority cultures into their marketing and sales target audience. The Hispanic audience in particular is growing every year, and thankfully, marketers and advertisers are taking notice. The buying power of this additional market is great, but there has to be [...]

Read the full article →

← Previous Entries

Next Entries →