by Andrew Bagley
September 27, 2010
Five years ago, 1% of households had a DVR. Today, close to 40% of households have a DVR. A high percentage of DVR owners have $100K+ household incomes (compared to the national average which hovers around $50K). That means that the 60% of households that don’t have DVRs, likely represent the lower income brackets of [...]
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by Katie McNally
September 20, 2010
I often find the words “data” and “information” get used interchangeably, when to me, they mean very different things. Data is just numbers. With all of the technology, targeting and tracking capabilities around today, there is a wealth of data available. However, data alone doesn’t drive strategy. What drives strategy is the information ascertained from [...]
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