From the category archives:

Strategy

What every business wants for Halloween… a big bucket of eyeballs!

by Jeff Moriarty October 28, 2010

I used to do a big production for Halloween at our house, complete with fog machine, creepy music, hanging skeletons, and scary creatures. We would mix in figures and people in costumes to keep kids guessing who was real until we would jump and scare them.  Groups of kids would hover out on the sidewalk [...]

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Getting Your Web Content Ready for the Big Screen

by Andrew Bagley October 25, 2010

Planning for High Definition – and starting back over at ZERO Recently one of our clients had to split their YouTube branded channel into 2 different channels to better serve the 2 very different target audiences that they cater to.  While this was the right long-term play, it’s had some short-term consequences.  Several of the [...]

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Cause Marketing via Social Media

by Katie McNally October 20, 2010

While I have to admit that the combination of pink with some of the football teams’ color schemes this month makes me rather uncomfortable from a fashion perspective, I’m quickly able to put that aside and realize how inspiring it is to see the breadth of support for the cause taking place. Since October is [...]

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Your Friends Like This Blog Post: Facebook Ad Metrics & Social Impressions

by Andrea Beltran October 14, 2010

You’ve seen the ads on Facebook promoting a page and you’ve seen the prompt at the bottom of the ad asking you to “Like” it.  By now, you’ve most likely seen the sentence at the bottom of the ad stating that X number of your friends also like the page.  This is Facebook’s way of [...]

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How to Reach the Coveted Commercial Zappers

by Andrew Bagley September 27, 2010

Five years ago, 1% of households had a DVR. Today, close to 40% of households have a DVR.  A high percentage of DVR owners have $100K+ household incomes (compared to the national average which hovers around $50K).  That means that the 60% of households that don’t have DVRs, likely represent the lower income brackets of [...]

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The Difference Between Data and Information

by Katie McNally September 20, 2010

I often find the words “data” and “information” get used interchangeably, when to me, they mean very different things. Data is just numbers. With all of the technology, targeting and tracking capabilities around today, there is a wealth of data available.  However, data alone doesn’t drive strategy. What drives strategy is the information ascertained from [...]

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