From the category archives:

Strategy

Innovative or annoying? Ad units may impact your brand

by Travis Unwin September 15, 2010

Advertisers are constantly looking for new ways to get their message in front of consumers. Publishers respond to that need by creating innovative ad units designed to capture and keep consumer attention. And sometimes, it all goes horribly wrong. Take the new PageGrabber™ unit by Undertone Networks. This new “takeover” ad unit is inescapable. It [...]

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From Acquisition to Advocacy – The “Digital” Customer Lifecycle Funnel

by Greg Chapman September 13, 2010

According to numbers I “mashed-up” myself, taken from Forrester’s 2009 U.S. Interactive Marketing Forecast and an e-Marketer estimate, I pieced together the following estimate of advertising spend in 2011 (approximate, in U.S. billions): Television $70,432 31% Print  $56,256 23% Digital $34,080 15% Newspaper $29,536 13% Out of Home & Other $22,720 10% Radio $18,176 8% [...]

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¿Qué dijiste? Marketing to Hispanic Audiences – the Right Way

by Tina Perez August 9, 2010

    In 2010, it’s hard to think that there are still companies that aren’t embracing minority cultures into their marketing and sales target audience. The Hispanic audience in particular is growing every year, and thankfully, marketers and advertisers are taking notice. The buying power of this additional market is great, but there has to be [...]

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5 Tips for Driving Earned Media

by Andrew Bagley May 26, 2010

According to Forrester Industry Analyst Sean Corcoran, media can be classified as owned, paid or earned: • Owned Media is delivered from a company to a consumer through channels controlled by the brand.  This includes things such as emailing or texting opt-in subscribers, sending a tweet to your followers or showing a video to visitors on [...]

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Dear Corporate America: RFP Help is Available

by Kimberly Koehly April 21, 2010

I have been the lead Business Development person at my agency for six (6) years.  In those six (6) years, I can tell you how many RFPs (Requests for Proposal) we have won for a net new client – ONE.  As in the number (1).  I wish I could tell you that is as many [...]

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The Cluegy Woogy Budget Dance

by Kimberly Koehly March 15, 2010

A prospective client very recently used the title of this post to describe that “oh so fun” time in the discussion about what the budget for online marketing services is…or in this case (and in the case of many of these discussions) should be. It goes something like this: Client: “We really liked what we [...]

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