Search Engine Rankings and Click-Through Rates: Be Not Deceived

by Roger Pimentel October 3, 2011

A new graph has been making its way around the social media circles, part of an excellent white paper about long-tail CTR. While the piece was shared by some very smart people in the industry, and people that I have a lot of respect for, this kind of report makes me cringe because its implications [...]

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Early evaluation of the marketing impact of Google+

by Travis Unwin June 30, 2011

Two days ago, the buzz on the internet was all about Google+. (No, not Google +1. Drop the numeral and remove a space. How’s that for clarity of branding?) A handful of techno-nerds had their hands on it for a while, telling us that Google was finally making a solid push for the social space. [...]

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ICANN Releasing New Generic Top Level Domains

by Travis Unwin June 20, 2011

After years of deliberation and discussion, ICANN, The Internet Corporation for Assigned Names and Numbers, voted to launch an initiative that will effectively allow for an unlimited number of Top Level Domains, or TLDs. As of right now, 22 TLDs exist — with .com, .net and .org the most recognizable — as well as nearly [...]

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Is Google +1 The New “Like” Button?

by Chris Corak April 14, 2011

Google is making significant effort in 2011 to blend social elements into its standard search results. In February, Google launched an update to further integrate Twitter, Flickr and Quora information within its standard search results. Only one month later, nearly a year after Facebook’s launch of the “Like” button, Google announced its rival, the “+1” [...]

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Yahoo! Search Direct Competing With Google Instant

by Chris Corak April 12, 2011

Yahoo! recently rolled out its rival to Google Instant, called Yahoo! Search Direct. Similar to Google Instant, Search Direct provides “Answers” to a user’s query as the user types. Yahoo! claims its new feature is faster and produces more relevant results than Google Instant. Yahoo! claims Search Direct supports 15 different categories at this time, [...]

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Avoid Black-Hat Like The Black Plague: Ask Questions

by Travis Unwin February 18, 2011

By now, you’ve heard the story about how retailing giant JC Penny got caught up in the perils of “link building.” Google is applying little “negative feedback” (my term) which will likely prove more costly than the fees they paid to the black-hat-wearing SEO firm that did the deed. Several SEO pundits, including Search Engine [...]

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