Is Google +1 The New “Like” Button?

by Chris Corak April 14, 2011

Google is making significant effort in 2011 to blend social elements into its standard search results. In February, Google launched an update to further integrate Twitter, Flickr and Quora information within its standard search results. Only one month later, nearly a year after Facebook’s launch of the “Like” button, Google announced its rival, the “+1” [...]

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Yahoo! Search Direct Competing With Google Instant

by Chris Corak April 12, 2011

Yahoo! recently rolled out its rival to Google Instant, called Yahoo! Search Direct. Similar to Google Instant, Search Direct provides “Answers” to a user’s query as the user types. Yahoo! claims its new feature is faster and produces more relevant results than Google Instant. Yahoo! claims Search Direct supports 15 different categories at this time, [...]

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Avoid Black-Hat Like The Black Plague: Ask Questions

by Travis Unwin February 18, 2011

By now, you’ve heard the story about how retailing giant JC Penny got caught up in the perils of “link building.” Google is applying little “negative feedback” (my term) which will likely prove more costly than the fees they paid to the black-hat-wearing SEO firm that did the deed. Several SEO pundits, including Search Engine [...]

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Think Globally, Act Locally

by Tina Perez January 11, 2011

With the recent completion of Coca Cola’s Expedition 206 social media project, I started thinking about how this global brand utilized social media on a huge scale, but at the same time, how regional markets were responsible for their share of the promotion. Many brick and mortar brands have their marketing managed by a corporate [...]

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The Modern Community Director: Julie McCoy on Steroids

by Gene Scholes December 28, 2010

Because of its disruptive nature, the web has caused (forced) the emergence of many new vocations.  I, for one, am happy for the disruption because it has provided me gainful employment for some years.  One such emerging field that is quickly becoming more and more important to both large and small companies is the role [...]

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Announcing Baby Jesus with Social Media

by Andrew Bagley December 21, 2010

As I anxiously await the birth of my first son (my wife is due on Christmas day… and no, we are not going to name him Baby Jesus) I’m preemptively marveling at the role social media will likely play in his arrival.  There will not be a new star announcing his birth (can’t afford it [...]

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