Think Globally, Act Locally

by Tina Perez January 11, 2011

With the recent completion of Coca Cola’s Expedition 206 social media project, I started thinking about how this global brand utilized social media on a huge scale, but at the same time, how regional markets were responsible for their share of the promotion. Many brick and mortar brands have their marketing managed by a corporate [...]

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The Modern Community Director: Julie McCoy on Steroids

by Gene Scholes December 28, 2010

Because of its disruptive nature, the web has caused (forced) the emergence of many new vocations.  I, for one, am happy for the disruption because it has provided me gainful employment for some years.  One such emerging field that is quickly becoming more and more important to both large and small companies is the role [...]

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Announcing Baby Jesus with Social Media

by Andrew Bagley December 21, 2010

As I anxiously await the birth of my first son (my wife is due on Christmas day… and no, we are not going to name him Baby Jesus) I’m preemptively marveling at the role social media will likely play in his arrival.  There will not be a new star announcing his birth (can’t afford it [...]

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Pulling Back the Curtain on Content Strategy

by Greg Chapman December 13, 2010

What’s all the hubbub about Content? It’s the king, the queen, the prince. It’s also the enigma – it’s everything, but where does it come from? Content. What is it? Why is it so important? What makes it the king? Why does it need a strategy of its own? As the leader of a full [...]

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Forget Local, the Mobile Future is Personal

by Sean Bartlett December 1, 2010

Location-based services and local deal sites are all the rage these days but the staying power of “local” as a stand-alone service or feature is going to be short lived, especially for mobile users. Much has been made of the stats from Bing and Google that tie local intent to mobile searches, but I contend [...]

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Foursquare and Yelp and Places, Oh My

by Dustin Diehl November 30, 2010

Over the past few weeks we’ve talked a lot about new coupon/deal/discount features that have been rolling out on popular location-based service platforms. Well, apparently, we’re not done. Last week, just in time for Black Friday, there were several announcements and examples that caught my eye: PepsiCo and Vons step it up on Foursquare – [...]

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