Posts tagged as:

advertising

Retargeting: The Minority Leader

by Tina Perez November 8, 2010

Nielsen recently announced that they’ve been under-reporting web traffic by as much as 22% for years now. Apparently their systems weren’t tracking any visits to websites with URLs that were more than 2,000 characters. This may not seem like a big deal (how many URLs are more than 2,000 characters, right?) but in some cases, [...]

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Your Friends Like This Blog Post: Facebook Ad Metrics & Social Impressions

by Andrea Beltran October 14, 2010

You’ve seen the ads on Facebook promoting a page and you’ve seen the prompt at the bottom of the ad asking you to “Like” it.  By now, you’ve most likely seen the sentence at the bottom of the ad stating that X number of your friends also like the page.  This is Facebook’s way of [...]

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After 11.5 Years, Sitewire Finally Secures Sitewire.com. After 45 Days, Sitewire Creates and Launches New Website

by Shannon Johnson September 21, 2010

Within the cream-colored cubicle maze of our office, there are some incredibly talented people who have made miracles happen in record time. These people have toiled late into the night. These people have sweat profusely (I know – gross, but impressive). These people have redefined “extraordinary.” After eleven and a half years of countless, failed [...]

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Innovative or annoying? Ad units may impact your brand

by Travis Unwin September 15, 2010

Advertisers are constantly looking for new ways to get their message in front of consumers. Publishers respond to that need by creating innovative ad units designed to capture and keep consumer attention. And sometimes, it all goes horribly wrong. Take the new PageGrabber™ unit by Undertone Networks. This new “takeover” ad unit is inescapable. It [...]

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¿Qué dijiste? Marketing to Hispanic Audiences – the Right Way

by Tina Perez August 9, 2010

    In 2010, it’s hard to think that there are still companies that aren’t embracing minority cultures into their marketing and sales target audience. The Hispanic audience in particular is growing every year, and thankfully, marketers and advertisers are taking notice. The buying power of this additional market is great, but there has to be [...]

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Google Introduces New AdWords Location Ad Extensions for Mobile Devices

by Chris Corak August 5, 2010

Google has worked very aggressively to add value and relevance to its standard text-based advertisements. While text-based ads are highly useful and appropriate in most circumstances, sometimes videos, pictures of products, seller reviews or maps may be more appropriate. This depends on the user’s search, where the user is searching from and what device the [...]

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