Posts tagged as:

advertising

Twitter and Disney Set the Twitterverse Abuzz

by Libbie Miller July 16, 2010

If you were a kid that hated getting up in the morning, you were probably told more than once that the “early bird gets the worm.” Little did you know that all those years ago, Twitter co-founder and CEO, Evan Williams, coined that phrase and receives a royalty fee every time it’s used. Kidding. But [...]

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Google Launches “Broad Match Modifier,” A New Option in Match Types

by Chris Corak July 15, 2010

In May Google introduced a new match type option within AdWords called “Broad Match Modifiers.” The initial launch of this feature was only available to advertisers within the UK and Canada. Google deemed the beta a success and announced yesterday that Modified Broad Match has been rolled out globally in most languages. What It Is [...]

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Is Your Trademark Protected By Google?

by Andrew Freeman June 30, 2010

If these new PPC tests are anything to go by, then the answer could be a resounding no.  Recently, Google has been experimenting with showing ads that are related to your brand/trademark even though the searcher may not even have bid on your name. (Thanks for the heads up, Marketing Pilgrim.) For example, if we search [...]

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Social Buying: Making Coupon Clipping Cool Again

by Andrew Bagley April 28, 2010

What if we could leverage our collective buying power to bully and negotiate pricing in the way that Walmart does? Sounds like the beginning of an infomercial for www.directbuy.com, but the truth of the matter is, this has become a flash mob reality in some Asian countries. Consumers are using digital media to organize themselves [...]

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Are Brands Killing Their Ad Agencies?

by Dustin Diehl April 26, 2010

The video below was shared around the office today. It depicts an abandoned ad agency, left barren and employee-less due to the “new media” upsurge that made traditional ad efforts outdated and ineffectual. The Last Advertising Agency On Earth from FITC on Vimeo. While obviously a bit over the top (complete with a hint of [...]

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Google: Validating What We Already Know

by Katie McNally April 9, 2010

Google is rolling out new reporting that validates an important point: that brand searches assist in non brand keyword conversions and vice versa.  Google is doing this in the form of keyword assist reporting.  Right now it is only for campaigns that have been “white-listed” or by special request, but will soon roll out across [...]

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