Posts tagged as:

app

Mobile Apps vs. Mobile Web

by Steve Koch November 2, 2010

Last week, eMarketer released a survey from Adobe that reported most mobile users prefer to access content via the mobile web as opposed to mobile applications. Further, when looking at nine of the most popular categories of information that mobile users access, users preferred apps for only social, music and games – for everything else, [...]

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Mobile Won’t Reach Potential Until Marketers Get Serious

by Sean Bartlett September 28, 2010

As pleased as I am with the accelerated growth of mobile over the past few years, the industry is still in its infancy and will continue to underperform, relative to potential, until major brands and agencies treat mobile with the same respect as other channels. The scenarios outlined below would be absolutely unacceptable if executed [...]

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Mobile App or Website? Yes.

by Sean Bartlett August 12, 2010

Conference panels are full of folks pontificating about whether the mobile-optimized web or apps will win out in the long run. While this makes for good sound bites, little is accomplished by these debates and in the end it just causes further confusion for marketers. The reality is that it will take years (if ever) [...]

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Goodbye Endcap Display, Hello Augmented Reality

by Greg Chapman August 11, 2009

There’s so much out there now about Augmented Reality. The early adopters (and bloggers) are starting to talk about all of the cool apps and you can find any number of video posts that display the technology. Once you get past the glamour part, however, it becomes a little more difficult to figure out how [...]

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