Posts tagged as:

Augmented Reality

5 Tips for Driving Earned Media

by Andrew Bagley May 26, 2010

According to Forrester Industry Analyst Sean Corcoran, media can be classified as owned, paid or earned: • Owned Media is delivered from a company to a consumer through channels controlled by the brand.  This includes things such as emailing or texting opt-in subscribers, sending a tweet to your followers or showing a video to visitors on [...]

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Save the Boreal Forest. Use Mobile and Augmented Reality to Provide Copy In Print Media

by Greg Chapman September 1, 2009

Catalogs use somewhere around 2 ½ to 3 million tons of paper annually. Catalogs have historically been one of the reasons why the U.S., with about 5% of the world’s population uses about 30% of the world’s paper production.  OK…dumb, obvious comment #1 – producing paper kills trees. And killing trees causes all sorts of [...]

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Human Augmentation is a Reality. Are You Onboard?

by Andrew Bagley August 28, 2009

Renny Gleeson in a Ted Talks address posed a challenge to the illustrious audience of forward thinkers to focus their efforts on making “technologies that make people more human and not less”.  In light of this challenge, where do technologies such as Augmented Reality or more importantly Human Augmentation fall?  Does “more” human = super [...]

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We’re Off To See The Wizard…

by Josh Yeager August 21, 2009

What is reality and what is imagination?  Dreams can seem so real, and yet, are they?  What makes a dream unreal and the waking world more real?  Man’s been grappling with these philosophical questions since time immemorial, and I certainly can’t answer that myself in this blog post.  But on that topic — I want [...]

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Goodbye Endcap Display, Hello Augmented Reality

by Greg Chapman August 11, 2009

There’s so much out there now about Augmented Reality. The early adopters (and bloggers) are starting to talk about all of the cool apps and you can find any number of video posts that display the technology. Once you get past the glamour part, however, it becomes a little more difficult to figure out how [...]

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