Posts tagged as:

bing

Yahoo! Search Direct Competing With Google Instant

by Chris Corak April 12, 2011

Yahoo! recently rolled out its rival to Google Instant, called Yahoo! Search Direct. Similar to Google Instant, Search Direct provides “Answers” to a user’s query as the user types. Yahoo! claims its new feature is faster and produces more relevant results than Google Instant. Yahoo! claims Search Direct supports 15 different categories at this time, [...]

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Avoid Black-Hat Like The Black Plague: Ask Questions

by Travis Unwin February 18, 2011

By now, you’ve heard the story about how retailing giant JC Penny got caught up in the perils of “link building.” Google is applying little “negative feedback” (my term) which will likely prove more costly than the fees they paid to the black-hat-wearing SEO firm that did the deed. Several SEO pundits, including Search Engine [...]

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Is This The End of Search As We Know It?

by Travis Unwin July 2, 2010

Picture a world without search engines. Hard to do, isn’t it? But the existence of the modern search engine is barely a decade old. The changes from then to now have been enormous, and there are no signs to indicate that pace slowing down anytime in the near future. Yet advertisers and their agencies are [...]

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iPhone users may get Bing results instead of Google

by Travis Unwin January 25, 2010

What if Apple changed the default search engine in the iPhone, and no one cared? That’s the question that many of us may be asking in the coming weeks. The iPhone is the biggest selling smartphone. Since release, Apple has made Google the default search engine. Now, with Google getting into Apple’s backyard by releasing [...]

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Your SERP Isn't My SERP

by Travis Unwin December 8, 2009

The world of search is ever-changing. With near-Cold War efficiency, search engines constantly bring out new features to either maintain their dominance (hi, Google) or attempt to steal marketshare (hi, Bing). The end result — in theory — is a better search experience for users. Marketers — that’s us — are left figuring out how [...]

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Yahoo! and Microsoft Finally Close the Deal

by Tina Perez July 29, 2009

It appears after literally years of back and forth and offers and collapses, Microsoft and Yahoo! have finally reached a deal on a search partnership. There’s definitely a strong division of duties with this partnership, and not the takeover Microsoft was hoping for with its $47.5 billion offer last year. Both companies will have clear [...]

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