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Business

Are Google+ Pages for Business Right for Your Brand?

by Travis Unwin November 9, 2011

Google+ Pages present a new opportunity for brands to be represented and interact with their audience in social media. For brands with a social presence — or who would like one — Sitewire strongly recommends Google+ Pages as a next step in improving visibility online. Do I need a Google+ Page if I already have [...]

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Think Globally, Act Locally

by Tina Perez January 11, 2011

With the recent completion of Coca Cola’s Expedition 206 social media project, I started thinking about how this global brand utilized social media on a huge scale, but at the same time, how regional markets were responsible for their share of the promotion. Many brick and mortar brands have their marketing managed by a corporate [...]

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The Modern Community Director: Julie McCoy on Steroids

by Gene Scholes December 28, 2010

Because of its disruptive nature, the web has caused (forced) the emergence of many new vocations.  I, for one, am happy for the disruption because it has provided me gainful employment for some years.  One such emerging field that is quickly becoming more and more important to both large and small companies is the role [...]

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Integrated Digital Campaign Success Metrics Are Evolving

by Katie McNally November 17, 2010

With the increase of QR codes, SMS and other interactive calls-to-action we’re seeing increased expectations put on traditional media to perform to digital media standards. Not only are traditional budgets shifting more to digital, but those remaining dollars are starting to be measured in digital terms. Moreover, within the digital space itself, we’re seeing an [...]

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Facebook Deals are great…but how do you find them?

by Dustin Diehl November 10, 2010

Shannon recently covered just about everything there is to know about Facebook Deals in her recent post. It certainly is a very cool Facebook addition (in fact, I plan on using H&M’s 20% discount after work today), and I think it’s only a matter of time before more brands join. That being said, I also [...]

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Retargeting: The Minority Leader

by Tina Perez November 8, 2010

Nielsen recently announced that they’ve been under-reporting web traffic by as much as 22% for years now. Apparently their systems weren’t tracking any visits to websites with URLs that were more than 2,000 characters. This may not seem like a big deal (how many URLs are more than 2,000 characters, right?) but in some cases, [...]

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