by Andrew Bagley
September 27, 2010
Five years ago, 1% of households had a DVR. Today, close to 40% of households have a DVR. A high percentage of DVR owners have $100K+ household incomes (compared to the national average which hovers around $50K). That means that the 60% of households that don’t have DVRs, likely represent the lower income brackets of [...]
Read the full article →
by Andrew Bagley
February 10, 2010
In a recent news story a Creative Director (that may or may not be related to me) stated that “51% of viewers are watching for the commercials, not the game”. I have to admit, I’m one of them. Unlike most shows, I fast-forward through the game and skipped to the commercials. With about 80 Million [...]
Read the full article →
