Posts tagged as:

Data mining

The Difference Between Data and Information

by Katie McNally September 20, 2010

I often find the words “data” and “information” get used interchangeably, when to me, they mean very different things. Data is just numbers. With all of the technology, targeting and tracking capabilities around today, there is a wealth of data available.  However, data alone doesn’t drive strategy. What drives strategy is the information ascertained from [...]

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Google: Balancing Risk, Reward, Reputation & Revenue

by Anthony Mills August 30, 2010

As the saying goes, “with great power comes great responsibility.”  Unfortunately for Google, smaller competitors are less concerned with responsibility of privacy control and more concerned with power ad relevance.  Because of this, the search giant has fallen behind the times and is sacrificing a good deal of revenue because of it. In a recently leaked seven-page [...]

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Applying Traditional Data Mining Techniques to Social Media Strategy

by Greg Chapman February 24, 2010

There is a small but growing number of bloggers, Tweeps, and other social media professionals who are beginning to discuss traditional database marketing and mining techniques as an important part of social media strategy. I’m one of them, and I think this group is right on. Data mining – the extraction of information, often unseen [...]

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