by Katie McNally
September 20, 2010
I often find the words “data” and “information” get used interchangeably, when to me, they mean very different things. Data is just numbers. With all of the technology, targeting and tracking capabilities around today, there is a wealth of data available. However, data alone doesn’t drive strategy. What drives strategy is the information ascertained from [...]
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by Greg Chapman
February 24, 2010
There is a small but growing number of bloggers, Tweeps, and other social media professionals who are beginning to discuss traditional database marketing and mining techniques as an important part of social media strategy. I’m one of them, and I think this group is right on. Data mining – the extraction of information, often unseen [...]
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