Posts tagged as:

Digital Marketing

Pulling Back the Curtain on Content Strategy

by Greg Chapman December 13, 2010

What’s all the hubbub about Content? It’s the king, the queen, the prince. It’s also the enigma – it’s everything, but where does it come from? Content. What is it? Why is it so important? What makes it the king? Why does it need a strategy of its own? As the leader of a full [...]

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Revisiting RFM in the Digital Marketing Environment

by Greg Chapman July 14, 2010

How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]

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The Cluegy Woogy Budget Dance

by Kimberly Koehly March 15, 2010

A prospective client very recently used the title of this post to describe that “oh so fun” time in the discussion about what the budget for online marketing services is…or in this case (and in the case of many of these discussions) should be. It goes something like this: Client: “We really liked what we [...]

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Searching for Connections: Online and In Space

by Katie McNally January 29, 2010

I was reading a National Geographic article the other day entitled “Worlds Apart, Seeking New Earths” about research to find earth-like planets in the universe that may house some form of life. I was immediately drawn to this article, which was no surprise to me as I’ve always been enthralled by the idea of exploration [...]

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