by Greg Chapman
July 14, 2010
How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]
Read the full article →
by Greg Chapman
January 27, 2010
It’s amazing to me that with all of the Social Media expertise available to us, clients, business partners, and industry professionals alike are still having great difficulty measuring the true effectiveness of social media marketing efforts and investments on their business. I spoke about this very topic at the Social Media Arizona conference on Monday. [...]
Read the full article →
