Posts tagged as:

display advertising

Innovative or annoying? Ad units may impact your brand

by Travis Unwin September 15, 2010

Advertisers are constantly looking for new ways to get their message in front of consumers. Publishers respond to that need by creating innovative ad units designed to capture and keep consumer attention. And sometimes, it all goes horribly wrong. Take the new PageGrabber™ unit by Undertone Networks. This new “takeover” ad unit is inescapable. It [...]

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Yahoo! Combines Display Advertising and PPC Search

by Andrew Freeman November 18, 2009

Yahoo has recently widened the Beta phase of its “Rich Ads In Search” (RAIS), Pay Per Click offering program. Previously, RAIS, which allows advertisers to place images, videos, links and forms directly into their PPC ads, had been available on a very limited CPM basis. But now it has been widened in order to increase [...]

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The Battle Between Traditional + Interactive Agencies: Synergies Between Search + Display

by Andrew Bagley May 19, 2009

iProspect “The Original Search Engine Marketing Firm” recently published a study performed by Forrester Consulting to discover the relationships that exist between display and search that afford marketers the opportunity to boost efficiencies in both. These kinds of studies aren’t new and they all seem to have the same message and that is that display advertising can [...]

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