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Facebook Places: What it is, How it Works, What it Means

by Shannon Johnson August 23, 2010

Something substantial happened in the sphere-o-social-media this past week – Facebook’s rumored geolocation “check-ins” feature finally cropped up. It’s called Facebook Places. But you probably knew that already since it’s likely that you’ve recently seen a story about a friend’s location appear in your News Feed. Or maybe you know of it because Facebook alerted [...]

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The Ultimate Guide to Understanding Facebook Promotion Guidelines [UPDATED]

by Shannon Johnson July 9, 2010

Since this post was written, Facebook updated their promotion guidelines: 1. Facebook no longer requires their prior written approval to administer a promotion on Facebook. 2. Facebook no longer requires a minimum media spend to support the promotion. This means that you are not required to have a media campaign on Facebook to run a [...]

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Yelp and Facebook – 2 Great Flavors We Can Now Enjoy Together!

by Tina Perez April 30, 2010

Recently a client came to us asking for help in integrating their plentiful Yelp reviews with their soon-to-be-public Facebook Page. Sitewire’s technical team was happy to provide some guidance on combining the reviews from their multiple locations into one source and adding a tab to their FB page, but in the interest of saving time [...]

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Friends Don’t Let Friends Ignore Facebook

by Andrea Beltran March 10, 2010

Are you promoting a product or service? Have you produced a marketing plan for it? Then you must have already identified your target audience … right? Once you know who your target is, you’ll need the right tools to get their attention. There are countless platforms and networks that can target users by location, demographics, [...]

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