Posts tagged as:

facebook

Facebook Timeline for Brands

by Travis Unwin March 6, 2012

When Facebook announced Timeline for members, it was only a matter of time before brand pages would get the overhaul. This overhaul now has a date, March 30th. Brand Timelines come as Facebook strives to allow people to use the site as a channel to tell their stories, whether it is their life story or [...]

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Google’s Search Plus Your World: What is it?

by Chris Corak January 14, 2012

Google’s search results are undergoing one of their most radical transformations ever, as a new “Search Plus Your World” format began rolling out on January 10th. It finds both content that’s been shared with you privately, along with matches from the public web, all mixed into a single set of listings. When logged in to Google.com, [...]

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Cross-Promotion: Clever or Never?

by Dustin Diehl January 10, 2012

I’m an admitted Disney fan, so I was naturally psyched to see the upcoming re-release of Beauty and the Beast in 3D. I promptly liked the Beauty and the Beast Facebook page and have enjoyed seeing behind-the-scenes nuggets, pictures and trailers scroll through my News Feed these past few months in preparation for the January [...]

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Early evaluation of the marketing impact of Google+

by Travis Unwin June 30, 2011

Two days ago, the buzz on the internet was all about Google+. (No, not Google +1. Drop the numeral and remove a space. How’s that for clarity of branding?) A handful of techno-nerds had their hands on it for a while, telling us that Google was finally making a solid push for the social space. [...]

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Yahoo! Search Direct Competing With Google Instant

by Chris Corak April 12, 2011

Yahoo! recently rolled out its rival to Google Instant, called Yahoo! Search Direct. Similar to Google Instant, Search Direct provides “Answers” to a user’s query as the user types. Yahoo! claims its new feature is faster and produces more relevant results than Google Instant. Yahoo! claims Search Direct supports 15 different categories at this time, [...]

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Think Globally, Act Locally

by Tina Perez January 11, 2011

With the recent completion of Coca Cola’s Expedition 206 social media project, I started thinking about how this global brand utilized social media on a huge scale, but at the same time, how regional markets were responsible for their share of the promotion. Many brick and mortar brands have their marketing managed by a corporate [...]

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