Posts tagged as:

Foursquare

From Acquisition to Advocacy – The “Digital” Customer Lifecycle Funnel

by Greg Chapman September 13, 2010

According to numbers I “mashed-up” myself, taken from Forrester’s 2009 U.S. Interactive Marketing Forecast and an e-Marketer estimate, I pieced together the following estimate of advertising spend in 2011 (approximate, in U.S. billions): Television $70,432 31% Print  $56,256 23% Digital $34,080 15% Newspaper $29,536 13% Out of Home & Other $22,720 10% Radio $18,176 8% [...]

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Check–in to the Fall TV Line Up

by Tina Perez September 7, 2010

We all know the value of having your brick and mortar location listed on Facebook Places and Foursquare. People check-in, they show their friends they are the mayor of your office/restaurant/retail spot, they earn rewards for coming to your business 3 times in one week. It’s a great model to reward loyality and increase adquisition [...]

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Facebook Places: What it is, How it Works, What it Means

by Shannon Johnson August 23, 2010

Something substantial happened in the sphere-o-social-media this past week – Facebook’s rumored geolocation “check-ins” feature finally cropped up. It’s called Facebook Places. But you probably knew that already since it’s likely that you’ve recently seen a story about a friend’s location appear in your News Feed. Or maybe you know of it because Facebook alerted [...]

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The Social Rundown

by Dustin Diehl August 6, 2010

Welcome to another edition of our weekly “Social Rundown,” where you get to sit back and enjoy a brief and insightful snapshot of some of this week’s most interesting social media news. Location-Based Social Networking Foursquare and Gowalla continue to jockey for users, making advancements and tweaks that they hope will attract a wider audience. [...]

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Should Your Business Consider Location-based Marketing?

by Shannon Johnson June 23, 2010

Geo-location marketing has been picking up speed. If it’s not something you’ve already heard about, it will be soon. If you’ve heard of it, you’ve likely heard of Foursquare or Gowalla, or you know that Starbucks is “doing it.” Here’s the scoop: Maybe your business should be too. The Purpose of Geo-Location Marketing The purpose [...]

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5 Hot Takeaways from South By Southwest

by Andrew Bagley March 19, 2010

South by Southwest Interactive is the largest emerging interactive technology conference in the US, and one of the places shaping and discovering emerging trends.  Join us as we discuss 5 of the most interesting topics and trends to come out of the conference. GeoLocation – Applications GoWalla and Foursquare fought it out as GeoLocation continued [...]

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