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Full disclosure

Full Disclosure Conundrum: Exploring Sponsored Tweets

by Cassandra November 4, 2009

As of today, Twitter.com does not host traditional banner ads. Earlier this year Twitter reinforced on their blog that “traditional web banner advertising isn’t interesting to [them].” They then went on to explain that, of course, they don’t hate advertising and are leaving the door open for exploration regarding this specific idea. A few months [...]

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Proposed FTC Regulations in Social Media

by Katie Van Domelen June 25, 2009

The FTC has proposed new guidelines for endorsements. There are sections within the amendments that are particularly relevant to implementation of social media campaigns so we would like to take a moment to explain those changes to our friends and clients. The changes that were made in regard to online consumer endorsements, which could be blog posts, [...]

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