Posts tagged as:

Google Local Business Center

A Return to Local

by Josh Yeager June 1, 2010

I maintain that Google is on the right track with their approach to local.  Now, I know that Google’s motivation for allocating more real estate on their search results pages to maps, local, place pages and reviews is to extend their inventory options and meet the wants of searchers. But as a side benefit of [...]

Read the full article →

And the Beat Goes On…

by Josh Yeager April 19, 2010

As Sitewire’s resident “Local” lead, I’m sometimes asked to explain where the dividing line exists between our four strategic areas of focus; Local, Mobile, Social & Search.  That can be a difficult question, as there is no clear division between many of the marketing channels in our toolkits today.  To put this in context, I’ll [...]

Read the full article →

4 Recent Google Search & Paid Advertising Developments and How They Could Help Your Business

by Shannon Johnson March 29, 2010

Last week Google announced that it had made several refinements to its search algorithm. Some of them are outlined below along with additional search and paid search developments that could help your business get discovered and get paid. In Search Refinements for Local Searches Google is testing local search refinements in some 200 U.S. cities, [...]

Read the full article →

Don’t Eschew the Loop

by Josh Yeager March 22, 2010

Feedback loops are crucial for any successful relationship; client/vendor, manager/employee, husband/wife….etc.  I’ve always maintained that “communication is key,” and with today’s technologies we can have incredibly rich, meaningful conversations with so many people.  Listening to people’s thoughts and opinions objectively can provide clear insights into how you can do better in your endeavors. Let’s face [...]

Read the full article →

Google Local Listings Now Incorporate Mobile Coupons

by Andrew Freeman January 18, 2010

Have you ever gone to a restaurant or shop and tried to redeem a coupon only to find that you cannot find that little piece of paper? Have you ever tried to print a coupon from the internet but you have run out of ink? Both things have happened to me and I can tell, [...]

Read the full article →