by Anthony Mills
February 8, 2010
Search volume is one of the most important metrics when analyzing organic and PPC data; however it is one of the least accurately recorded statistics. Google Insight and Google Trends can help search marketers plan in advance of search volume spikes in order to optimize the number of visits and conversions to clients’ sites.
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by Travis Unwin
December 8, 2009
The world of search is ever-changing. With near-Cold War efficiency, search engines constantly bring out new features to either maintain their dominance (hi, Google) or attempt to steal marketshare (hi, Bing). The end result — in theory — is a better search experience for users. Marketers — that’s us — are left figuring out how [...]
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