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Gowalla

The Social Rundown

by Dustin Diehl September 17, 2010

It’s that time of week again! Here’s your easily digestable snapshot of this week’s Social Media happenings: New Twitter Twitter has remained relativity unchanged since its inception; updates have typically been minor and often go unnoticed by most. This static characteristic has given rise to a wealth of third party platforms like TweetDeck, Seesmic and HootSuite, offering [...]

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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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Facebook Places: What it is, How it Works, What it Means

by Shannon Johnson August 23, 2010

Something substantial happened in the sphere-o-social-media this past week – Facebook’s rumored geolocation “check-ins” feature finally cropped up. It’s called Facebook Places. But you probably knew that already since it’s likely that you’ve recently seen a story about a friend’s location appear in your News Feed. Or maybe you know of it because Facebook alerted [...]

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The Social Rundown

by Dustin Diehl August 6, 2010

Welcome to another edition of our weekly “Social Rundown,” where you get to sit back and enjoy a brief and insightful snapshot of some of this week’s most interesting social media news. Location-Based Social Networking Foursquare and Gowalla continue to jockey for users, making advancements and tweaks that they hope will attract a wider audience. [...]

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Should Your Business Consider Location-based Marketing?

by Shannon Johnson June 23, 2010

Geo-location marketing has been picking up speed. If it’s not something you’ve already heard about, it will be soon. If you’ve heard of it, you’ve likely heard of Foursquare or Gowalla, or you know that Starbucks is “doing it.” Here’s the scoop: Maybe your business should be too. The Purpose of Geo-Location Marketing The purpose [...]

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5 Hot Takeaways from South By Southwest

by Andrew Bagley March 19, 2010

South by Southwest Interactive is the largest emerging interactive technology conference in the US, and one of the places shaping and discovering emerging trends.  Join us as we discuss 5 of the most interesting topics and trends to come out of the conference. GeoLocation – Applications GoWalla and Foursquare fought it out as GeoLocation continued [...]

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