Posts tagged as:

Internet marketing

Retargeting: The Minority Leader

by Tina Perez November 8, 2010

Nielsen recently announced that they’ve been under-reporting web traffic by as much as 22% for years now. Apparently their systems weren’t tracking any visits to websites with URLs that were more than 2,000 characters. This may not seem like a big deal (how many URLs are more than 2,000 characters, right?) but in some cases, [...]

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Are Brands Killing Their Ad Agencies?

by Dustin Diehl April 26, 2010

The video below was shared around the office today. It depicts an abandoned ad agency, left barren and employee-less due to the “new media” upsurge that made traditional ad efforts outdated and ineffectual. The Last Advertising Agency On Earth from FITC on Vimeo. While obviously a bit over the top (complete with a hint of [...]

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The Cluegy Woogy Budget Dance

by Kimberly Koehly March 15, 2010

A prospective client very recently used the title of this post to describe that “oh so fun” time in the discussion about what the budget for online marketing services is…or in this case (and in the case of many of these discussions) should be. It goes something like this: Client: “We really liked what we [...]

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DIY – Does Not Stand For “Do Interactive Yourself”

by Kimberly Koehly January 22, 2010

It’s tempting to try to do things for yourself. But some tasks are better left up to professionals. In my line of work as Vice President of Business Development, I do a lot of research in order to uncover opportunities for Sitewire. One of the beautiful things about being in a sales role in the [...]

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