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iphone

Forget Local, the Mobile Future is Personal

by Sean Bartlett December 1, 2010

Location-based services and local deal sites are all the rage these days but the staying power of “local” as a stand-alone service or feature is going to be short lived, especially for mobile users. Much has been made of the stats from Bing and Google that tie local intent to mobile searches, but I contend [...]

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Welcome to Facebook Deals, Your Next Generation Loyalty Card

by Shannon Johnson November 5, 2010

A few months back, Facebook launched Facebook Places. We talked all about how Places works, what Places means for the location based services industry, and how it benefits marketers and businesses here. This week, Facebook launched Deals to allow businesses to reward customers for “checking in” to their establishments, further positioning Facebook as a leader [...]

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8 Requirements for Your Mobile Commerce Initiatives

by Sean Bartlett November 3, 2010

Mobile marketing, in one form or another, makes the headlines dozens of times each day. As more brands enter the fray, it’s becoming increasingly important to deploy programs that cater to sophisticated shoppers – and these shoppers expect an interaction on par with the desktop shopping experience.  For clarity, the following is about mobile commerce, [...]

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Mobile Apps vs. Mobile Web

by Steve Koch November 2, 2010

Last week, eMarketer released a survey from Adobe that reported most mobile users prefer to access content via the mobile web as opposed to mobile applications. Further, when looking at nine of the most popular categories of information that mobile users access, users preferred apps for only social, music and games – for everything else, [...]

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The Social Rundown: Facebook Groups, Crime Tweets & the Verizon iPad

by Dustin Diehl October 15, 2010

Welcome to another edition of The Social Rundown, your short and sweet snapshot of recent social media hoopla. Here’s what we got: Facebook Groups have had people buzzing this week. Now you can silo your communications, interacting exclusively with your book club, church group, family…simply create a group, add contacts and start engaging. The possibilities [...]

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Mobile Won’t Reach Potential Until Marketers Get Serious

by Sean Bartlett September 28, 2010

As pleased as I am with the accelerated growth of mobile over the past few years, the industry is still in its infancy and will continue to underperform, relative to potential, until major brands and agencies treat mobile with the same respect as other channels. The scenarios outlined below would be absolutely unacceptable if executed [...]

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