Posts tagged as:

iphone

The Social Rundown: Social Media Meltdowns, Twitter Analytics, and Foursquare Enhancements

by Shannon Johnson September 24, 2010

Holy Hacking, Batman! Maybe I should rename this post “The Social Media is Down.” After all, both Twitter and Facebook experienced major technical difficulties this week. First, on Tuesday, @judofyr started a worm, which he reportedly created “just to see if it was possible.” The worm flooded Twitter with auto-launching porn and pranks when someone [...]

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Facebook Places: What it is, How it Works, What it Means

by Shannon Johnson August 23, 2010

Something substantial happened in the sphere-o-social-media this past week – Facebook’s rumored geolocation “check-ins” feature finally cropped up. It’s called Facebook Places. But you probably knew that already since it’s likely that you’ve recently seen a story about a friend’s location appear in your News Feed. Or maybe you know of it because Facebook alerted [...]

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Mobile App or Website? Yes.

by Sean Bartlett August 12, 2010

Conference panels are full of folks pontificating about whether the mobile-optimized web or apps will win out in the long run. While this makes for good sound bites, little is accomplished by these debates and in the end it just causes further confusion for marketers. The reality is that it will take years (if ever) [...]

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Revisiting RFM in the Digital Marketing Environment

by Greg Chapman July 14, 2010

How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]

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20 Statistics You Need to Know About Mobile Marketing

by Sean Bartlett June 21, 2010

Despite the rallying cries for innovative thinking in corporate hallways, the vast majority of new initiatives need to be supported by statistics and case studies before anyone is willing to pull the trigger and allocate marketing budget. If mobile marketing is still meeting some resistance from your boss, I present 20 resources to help build [...]

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The Apple iPad: Our Opinion

by Andrew Bagley April 5, 2010

The iPad Release Date: April 3 Cost:$499-$829 Network: Wi-Fi or WiFi + 3G Screen size: 9.56” x 7.47” Resolution: 1024 x 768 “It turns out the iPad isn’t as much a laptop replacement as I thought (though it could easily be used as one). Instead, it’s an entirely new category of mobile device. For example, [...]

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